My love for fashion started early—an admiration for the way clothes could tell a story, empower an individual, and connect communities. But as I delved deeper into the industry, I saw its inefficiencies: dead inventory, inaccurate sizing, and wasteful practices that were at odds with its creative brilliance. I realized there had to be a better way.

This realization ignited my passion for blending fashion and technology to create sustainable solutions. Over the years, I’ve immersed myself in understanding how size and fit impact both consumers and brands. I’ve worked with industry leaders like Nordstrom and Amazon, not just as a consultant but as someone committed to solving real problems. I’ve written extensively about these challenges, spoken at conferences, and collaborated with some of the brightest minds in retail tech to drive meaningful change.

I spent years learning, building, and testing solutions—working alongside developers, retailers, and academics to push the boundaries of what fashion tech could do. From creating size and fit technologies to designing consumer-centric strategies, my focus has always been on innovation that balances commerce with sustainability.

The launch of Looks.AI represents a culmination of this journey. It’s not just a platform; it’s my way of bringing everything I’ve learned full circle. By turning customers into influencers, resolving size and fit challenges, and reducing dead inventory, Looks.AI bridges fashion and technology to create a more connected and sustainable future.

This work is deeply personal. Fashion is an industry built on creativity and human connection, and I believe technology should amplify these qualities, not overshadow them. Through collaboration, curiosity, and years of hard work, I remain committed to transforming the industry—making it smarter, kinder to the planet, and better for everyone involved.